Beacon Public Affairs offers comprehensive media and communications services as well as policy and campaign management support for Democratic political candidates and organizations. Our service offering includes:
Marketing Strategy
- Constituent Segmentation
- Opposition Analysis
- Platform Formalization
- Identity and Image Development
- Messaging Strategy Development
- Implementation Planning
- Fundraising Methodology
- Field Support Tactics
- Target media outlets and media campaigns
- Evaluation and Modification
Communications Management
- Public Relations
- Press Release Scheduling and Dissemination
- Media Outreach
- Visibility Enhancement
- Blog Outreach
- Rapid Response & Crisis Management
- Speechwriting
Campaign Management
- Operations and Infrastructure Management
- Information Systems Design and Implementation
- Human Resource Assesment and Support
Media Production
- Advertising and Promotions Development
- Television
- Radio
- Direct Mail
- Internet
- Supplemental Marketing Materials
- Media Placement
- Web Site Development
Political Strategy Support
- Policy and Position Research
- Opposition Research
- Constituent Research
- Issues Research
- Relationship Management
